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Websites
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- Site concept, art direction and visual language — not a template with your logo dropped in
- Layouts designed as they will actually be coded, so nothing dies in handoff
- Responsive from 360px to ultrawide, dark mode included
- Typography chosen for reading, not for screenshots
- Every state drawn — empty, loading, error, success
- Accessibility built in: contrast, focus, keyboard, motion preferences
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- Companies whose site looks like their competitors' because it came from the same template
- Businesses whose product is better than the impression their site makes
- Anyone who has been sent a beautiful mockup no developer could build
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about Websites
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Product Design, UX/UI
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- Research into how people actually use the thing, not how you assume they do
- User flows, information architecture, interactive prototypes
- Interface design for dashboards, portals, tools and admin panels
- Complex data made readable — tables, filters, forms people finish
- Onboarding and empty states treated as features, not afterthoughts
- Design decisions documented, so the next person knows why
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- Teams whose product works but nobody can figure out how to use it
- SaaS and services losing users somewhere between signup and value
- Founders whose interface grew feature by feature and now fights itself
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Design Systems
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- Components, patterns and states designed once and reused everywhere
- Design tokens for colour, type, spacing and motion — one source of truth for design and code
- Documentation your developers and designers will actually open
- Figma library set up so new screens take hours instead of days
- Handover, training and rules for adding to the system later
- Accessibility encoded into components, so it cannot be forgotten
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- Products where every screen looks slightly different from the last
- Teams with more than one designer or more than one developer
- Companies whose design debt now costs more than new features
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Redesign
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- Audit first: analytics, behaviour, and what is actually losing you money
- New structure and visual language without throwing away the traffic you have
- Staged rollout — page by page, with numbers compared before and after
- SEO preserved: URLs, redirects, structure handled properly
- Old content reworked, not blindly migrated
- Performance fixed at the same time, because a redesign is the only good moment for it
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- Sites that still convert but embarrass you in a sales meeting
- Companies whose positioning changed years ago but whose site never did
- Anyone afraid to touch a site that brings leads and might break
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