Corporate Identity, Branding
Positioning turned into a visual language and applied everywhere.
02 03 service 2 of 3 in Brand Identity
What’s included
- Positioning first, visual language derived from it — not chosen by taste
- Full system: colour, type, graphics, photography and illustration direction
- Applications worked out: documents, signage, vehicles, uniform, merch
- Naming and tone of voice where words carry as much as the mark
- Rollout plan, so the change happens in order instead of all at once
- Handover with the files and rules the team will use daily
Who it’s for
- Companies whose positioning changed and whose look did not
- Businesses merging, splitting or entering a new market
- Firms that grew office by office and now look different in each