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Logo Design
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- A mark built as a system, not a picture — favicon, app icon and signage from one drawing
- Horizontal, stacked and compact versions for real placements
- Black, white and single-colour variants that still read
- Minimum sizes and clear space defined, so it cannot be misused
- Vector sources in every format you will actually be asked for
- Checked against existing marks in your field before it ships
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- Startups naming and launching something new
- Companies whose logo was drawn in a raster editor years ago
- Businesses whose mark falls apart at small sizes
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about Logo Design
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Corporate Identity, Branding
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- Positioning first, visual language derived from it — not chosen by taste
- Full system: colour, type, graphics, photography and illustration direction
- Applications worked out: documents, signage, vehicles, uniform, merch
- Naming and tone of voice where words carry as much as the mark
- Rollout plan, so the change happens in order instead of all at once
- Handover with the files and rules the team will use daily
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- Companies whose positioning changed and whose look did not
- Businesses merging, splitting or entering a new market
- Firms that grew office by office and now look different in each
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about Corporate Identity, Branding
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Brand Book
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- Rules for how the brand behaves, not a folder of logo files
- Colour, type, layout and imagery documented on real examples
- Do and don't pages for the mistakes people actually make
- Templates for slides, documents and social, so nobody redraws them
- Digital and print specifications kept in one document
- Written so a new designer can follow it without calling you
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- Companies where every department invents its own version of the brand
- Businesses working with several contractors at once
- Teams whose brand lives in one person's head
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about Brand Book
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