Brand Book
Rules people can follow without asking you every time.
03 03 service 3 of 3 in Brand Identity
What’s included
- Rules for how the brand behaves, not a folder of logo files
- Colour, type, layout and imagery documented on real examples
- Do and don't pages for the mistakes people actually make
- Templates for slides, documents and social, so nobody redraws them
- Digital and print specifications kept in one document
- Written so a new designer can follow it without calling you
Who it’s for
- Companies where every department invents its own version of the brand
- Businesses working with several contractors at once
- Teams whose brand lives in one person's head